‘Crank’ Music Magazine Written Comments from a Target Audience Focus Group

Age – 17
Gender – Female
1) I think teenage males are represented. They seem to be the ‘alternative’ social group, and represent the more indie style of music.
2) It’s not really similar to other magazines. Although it follows conventions, it still manages to look different.
3) I like the colours of it and the style of it, particularly the look of spray paint and detail in the corners.
4) I would not buy it because I believe it is not aimed at me as a reader, however, I could imagine it selling well to its target audience.
5) On the double page spread in the details section, the twitter is just twitter.com, which isn’t really detailing the twitter address. It could be written as something like @crankmag to ensure readers are taken directly to Crank's address.

Age-17
Female
1. The genre of music that is represented is more rock style, and the social group that is represented seems to be young males as there are photographs of young bands that might relate to the target audience.
2. The magazine is not similar to other music magazines as it has a different layout and the style is different to other magazines out there. Considering there are a few magazines with the same target audience and same style of music, it is unique and well thought out.
3. I liked this magazine, as it looks very professional and very well produced. I also liked the fact that there are advertisements for festivals and other bands. The font was also very professional.
4. I personally would not buy this magazine as I do not follow this type of music, but I have friends who like to listen and find out about this type of music and would like this magazine so they know what bands are up and coming and whether they are any good.
5. There were not any noticeable mistakes that stood out when I looked at this magazine.
6. One thing that could be added to the magazine would maybe be a fan review of the bands album so that other readers know if the band is worth listening to for their personal interest.

Male, 17
1. I think that the magazine represents an indie/alternative style of music. I think that it could appeal to both males and females, however it seems to be more focused on males.
2. It isn’t similar to any magazines that I’ve seen. It represents the same genre of music as many other magazines, however is very unique.
3. I liked the style of it; it is very eye catching and looks very professional. It is well laid out, and the double page spread is well written, using interesting, captivating language techniques.
4. I would buy this magazine as I feel that it would appeal directly to my taste in music, and I enjoy the writing styles combined with the interesting, unique design. Also, the price is affordable.
5. There were no mistakes evident throughout.
6. I feel that reviews could be added so that the audience will know what others think of the bands that have been mentioned.