I collected these results and entered them into pie charts, demonstrating the results visibly.
1)What is your preferred music genre?
The large number of people who prefer the indie genre of music, and my own personal preferance has enticed me to create an indie/rock music magazine.
2)How often do you read music magazines or other publications?
This shows that most of my target audience only buy magazines once a month, and I may therefore lose profit in the magazine industry if I were to publish the magazine more than once a month. Therefore I have decided to make the magazine monthly, and perhaps if the magazine were to become well established on the market, with commited readers, I could publish more frequently.
3)Do you own an iPod or other music player?
All participants of my market research have shown that they own technology that revolves around their devotion to music. For this reason, I have decided to give my magazine a modern, technological style.
4)On average, how often do you attend music concerts per year?
5)How much would you be willing to pay for a monthly music magazine?
From these averages, I have decided to price my music magazine at £1.99: a price that most of my target audience would be willing to pay for the magazine, while making enough revenue to cover the printing costs of producing a colour printed magazine.
6)Would a pre-release album review interest you in a music magazine?
This view of my target audience has persuaded me to include an in depth album review within my music magazine.
7)Do you regularly use social networking websites?
The high percentage of users of social networking sites reinforces my decision to create a technology-orientated magazine, with many updates on websites such as twitter and facebook-the magazine will require these interactive elements in other areas of the media to survive on this competitive market.
8)How often do you listen to music each day?
9)Would you be more inclined to read a more interactive music magazine?
The high number of people that have shown their appreciation for interactivity within a magazine has enticed me to embed competitions within the magazine, with the chance to win prizes, and also include ways for readers to get their opinion out, and get in touch with the 'editor'.
10)Would you be more interested in the magazine if it contained longer articles, or more images?
These varied results have allowed me to make the decision of including a large number of images within the magazine, ensuring that it is well designed and aesthetically pleasing, but still including enough text to make articles interesting for the reader.
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